Cool down with the deluxe CoolFiber(TM) TrueColor(TM) cloth. Lightweight Microfiber material that retains water and is an innovative way to cool down while enduring outdoor heat and/or high levels of physical activity. When wet, the towel begins to evaporate and cool, providing cool, soft comfort to the user. Just add water and within 20 seconds you'll feel a temperature drop of an average of twenty degrees Fahrenheit from the surrounding air. It lasts 1-2 hours longer than other towels like it. Reorder Set up is $30.00 per location.